A whiteness measurement has a date on it
Drawn at its defaults, in the band below 380 nanometres.
It reads 2 options and
no others: show, stockKey.
Called by 3 essays
the blast radius of changing it
A proof cannot glow
A proof is a different sheet of paper pretending to be the production one, and the pretence works by adding ink until the two agree. It cannot work for a brightened stock, because the direction the proof has to travel is towards more blue at the same lightness and every ink a proofer owns moves it towards less light instead.
What a camera doesA camera cannot record the excitation
Two lamps of nearly the same chromaticity, one with ultraviolet and one with none, put a brightened sheet twelve units apart after a perfect white balance. Nothing in the camera measured the difference — the filter stack removed the band before the sensor saw it — so the correction that would fix the picture needs a quantity the file does not contain.
Where the model breaksThe brightener is being used up
The molecule that absorbs an ultraviolet photon occasionally does something other than re-emit it, and what it does is break. So a sheet's whiteness has a half-life, the fall is steepest at the start, and a specification quoting a whiteness figure without a date is quoting a property of a sheet that no longer exists.